Business Plan (Dog Food) - 10429 Words

IBS XX 820 INTERNATIONAL BUSINESS PLAN The product: Dehydrated Dog Food The company: Amore Pet Food The target country: Japan Professor: Colin Raghunanan Students: Awa Oyetayo Galina Kokhan Ankit Chaubey Student numbers: 056-610-124 049-092-133 052-692-134 Due Date: 11th, April TABLE OF CONTENT: 1. Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 2. Corporate Profile 3.1 Background information on the Company†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..6 3.2 Vision. Mission†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 3.3 Competitive Advantage†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..6 3.4 Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 3.5 Copyrights and†¦show more content†¦The company has been in existence since 1998 but was closed for some time, before being bought over by Barbara Fellnermayr and re-launched on the 9th of June, 2005. They maintain a staff strength of seven employees which is posed to increase this year with the intent of expansion and increased productivity. Amore’s total revenues for the year ended December 2012 was five million dollars ($5,000, 000). The company is renowned for the Amore Pet Food Diet which is based on the premise that dogs and cats are predators – designed to hunt, kill, eat raw meat and chew on raw bones. The diet has been developed for busy people who love their animals and want to give them a species-appropriate diet, but have little time for the preparation and planning of meals for pets. Vegetables are added to muscle meat, raw ground bones, heart and liver to provide the vitamins and minerals required by a healthy pet. As the world’s third largest economy, Japan ranks fourth among both the world’s Importers and Exporters with Exports valued at $773.9 billion and Imports valued at $830.6 billion. The country has a very strong democratic setup, stable macroeconomic policies and high GDP. According to the UN Development Programme’s Human Development Report for 2011, the country was ranked 12th out of 187 countries on the Human Development Index with a score of 0.901. This high ranking indicates the aboveShow MoreRelatedBusiness Plan of a Pet Shop1134 Words   |  5 PagesBusiness Plan Introduction With the improvement of people’s living standard, more and more people want a pet to accompany with them outside their studying and working time. Therefore the number of people who have a dog is increased, and the needs of dog are raised significantly. The economy about pets is paid attention by people. Not only concerned about what they eat, but also about where they live and what kinds of cloth they wear. It becomes a potential marketing in our daily life. ThereRead MoreMarketing Plan For The Pet Food Industry Essay1030 Words   |  5 PagesMarketing Plan for Caninantics Caninantics is a company that has developed a dog food-dispensing product that offers busy pet owners with the capability of feeding dog during their absences. This product is developed because of the wide recognition of Americans love for their dogs and animals. Caninantics had developed a device known as â€Å"Pooch Pantry,† that automatically opens dog food cans and empties the contents into a dog food bowl. The device carries out this process either through a timedRead MoreSmackey Dog Food You Decide Essay1393 Words   |  6 PagesYou Decide – Smackey Dog Foods Inc Smackey Dog Foods, Inc. is a familiar story in terms of small business start-ups. They started in a family kitchen, experienced explosive growth, and have had some troubles handling the accounting and business side of the business. My firm, Keller CPA’s, does not have specific experience with auditing a dog food manufacturer, but we certainly have a good bit of experience with similar small business accounting and auditing issues. The first thing to addressRead MoreTarget Consumers : Target Customers And Marketing Mix1339 Words   |  6 Pagesthe photo below, the age of pet owners vary from 25-65 years old mostly. The most popular age to own a pet is around 45-54 years old. Approximately 35% of Canadian households have a dog and approximately 38% of Canadian households have a cat (Canada’s pet wellness report, n.d.). Let’s say no house had a cat and dog, which would be 73% of the Canadian population with a pet. Cuddles Are Us will also target higher income homes seeing as they are the ones who travel more often therefore needing helpRead MoreZenith Case Analysis Essay1175 Words   |  5 Pages 1. How might one segment the dog food market? The dog food market can be divided into four segments: dry, wet, semi-moist, and dog treats. Dry dog food makes up 63% of the total market. Consisting of either small pellets or larger chunks of food, it is characterized as chewy and well rounded compared to canned and moist foods. In this sense, dry food provides more bang for the buck because it is cheaper than the pricier alternatives. Dog Chow is the leading producer in this categoryRead MoreDog Foods, Inc.1721 Words   |  7 PagesSmackey Dog Foods, Inc. was founded in the kitchen of sisters Sarah, Kim, and Jillian. The company produces dog food products made from natural ingredients. The business was such a success that the three sisters moved it out of their home to a facility. The business continued to do well, and the sisters opened a boutique division, Best Boy Gourmet, specializing in freshly manufactured one serving packages. Sarah, president and general manager, would like to expand the business and wants to secureRead MorePet Ownership Is Growing At Record Rates Essay1450 Words   |  6 PagesPet ownership is increasingly popular and the pet business is growing at record rates. The Stay Play will offer its customers a variety of upscale services not available at other locations and will allow for â€Å"one stop† need fulfillment. The timing is right for this venture as animal care is becoming more sought after and pet related spending is at an all-time high. (Pet, 2016) Young professionals who consider their pets a part of the family are spending money on services to enhance the qualityRead MoreSmackey Dog Foods1360 Words   |  6 PagesIntroduction Smackey Dog Foods, Inc. is a small, private company which specializes in manufacturing and selling natural dog foods. Their new boutique division, Best Boy Gourmet has grown significantly due to recent product demand. The company started small and is operated by sisters Sarah, Kim, and Jillian. Sarah serves as the President and General Manager. Kim is the Production Operation Manager overseeing the inventory, production, and shipment of the dog food with the help of her assistantRead MoreDog Food1233 Words   |  5 PagesSmackey Dog Foods, Inc. Solution: Smackey Dog Foods is not a publicly traded company, so it’s not required to follow SEC regulations. However, the auditors are required to follow audit standards. (AICPA Code of Professional Conduct, Sarbanes-Oxley Act, and SEC rules) Therefore, SEC has great influence over the audit of Smackey Dog Foods. Inc. Q2: Discuss the essential activities involved in the initial planning of an audit. How do these all specifically to the Smackey Dog Food client? Read MoreBcg of Kfc807 Words   |  4 Pagesessential. KFC, along with McDonalds, and other major fast food chains have dominated the American continent as well as else where. Since the1950’s when the founder of KFC had a dream, of building an empire in the fast foodmarket,  the  company  has  undergone  lots  of  changes.  The  company  has  changedownership; it has taken over from Pepsi and passed over  to Tricon, which owns Pizza hut,Taco bell and others.  Nowadays, KFC, still dominates the chicken fast food industry while has stores inmore than 100 countries